Nowadays, the brand's offering is varied and innovative, with products to target every skin type and concern. That's why it's championed in so many of their formulas (we love to see it). Fun fact: P&G is actually a leader in vitamin B3 (niacinamide) research and has filed over 200 patents on the ingredient over the years. In the mid-'80s, it was bought out by Procter & Gamble and has been a market leader in skincare science ever since. Originally founded by South African chemist Graham Wulff (who was attempting to create a product for his wife), the original formula was marketed as an anti-aging elixir and quickly took off around the world. Coming up on 70 years of skincare innovation, it's stood the test of time for a reason-who else remembers their mom (even grandmother) with a bottle of Oil of Olay in their bathroom growing up?
Of all the drugstore beauty brands in existence, Olay absolutely has a special place in our hearts.